Privacy Policy

1. Introduction

Aadhyavi ("Aadhyavi", "we", "us", or "our") is committed to protecting the privacy of every person who visits our website, browses our handcrafted crochet collections, or places an order with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have.

By using our website at www.aadhyavi.com (the "Site") or purchasing our products, you agree to the practices described in this policy. If you do not agree, please discontinue use of the Site.

2. Information We Collect

We collect information that you provide directly to us as well as information gathered automatically when you use the Site:

• Identity & contact details — name, email address, phone number, and shipping/billing address you provide at checkout or when contacting us.
• Order information — the products you buy, order value, and order history.
• Payment information — processed securely by our third-party payment partners. We do not store your full card or banking details on our servers.
• Account details — login credentials (stored in encrypted/hashed form) if you create an account.
• Technical & usage data — IP address, browser type, device information, pages viewed, and time spent, collected automatically through cookies and analytics.

3. How We Use Your Information

We use the information we collect to:

• Process, fulfil, and deliver your orders and send order confirmations and updates.
• Provide customer support and respond to your enquiries.
• Operate, maintain, and improve the Site and our products.
• Send you marketing communications, such as new crochet drops, where you have opted in (you can unsubscribe at any time).
• Detect, prevent, and address fraud, security issues, and technical problems.
• Comply with our legal and regulatory obligations.

4. Cookies & Analytics

We use cookies and similar technologies to keep the Site working, remember your preferences, and understand how visitors interact with our pages. We use Google Analytics to collect aggregated, anonymised usage statistics that help us improve the shopping experience.

You can control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of the Site, including your shopping cart.

5. How We Share Your Information

We do not sell your personal information. We share it only with trusted parties who help us run our business, and only to the extent necessary:

• Logistics & courier partners — to deliver your orders.
• Payment processors — to securely handle transactions.
• Service providers — for hosting, analytics, email, and customer support.
• Legal authorities — where required by law or to protect our rights, safety, or property.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes set out in this policy, including to satisfy any legal, accounting, or reporting requirements.

8. Your Rights

Subject to applicable law, you have the right to access, correct, update, or request deletion of your personal information, and to opt out of marketing communications. To exercise any of these rights, please contact us using the details below.

9. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically.