Our Story
Born from a Love
for Slow Fashion
Aadhyavi was founded in 2019 with a simple belief: that the warmth and intention of a handcrafted crochet piece cannot be replicated by machines. We wanted to bring the art of crochet back into modern homes.
What began as a small passion project making amigurumi toys has grown into a community of empowered female artisans crafting everything from cozy granny square blankets to chic summer wearables.
Explore Our Collection“Every loop made, every yarn chosen — carries the warmth and soul of its maker.”— Sarita Sahani, Founder
What We Stand For
Our Values
Premium Materials
We strictly use OEKO-TEX certified, skin-friendly cotton and acrylic yarns for ultimate comfort and durability.
100% Handmade
No machines, no shortcuts. Every single piece is meticulously crocheted by hand, loop by loop.
Artisan Empowerment
We train and empower female artisans, giving them financial independence through the art of crochet.
Slow Fashion
We believe in creating timeless pieces that last generations, actively standing against fast fashion.
The People Behind Aadhyavi
Meet the Team
Sarita Sahani
Founder & Head Maker
Visionary behind Aadhyavi's mission to bring the warmth of handcrafted crochet into every home.
Nirma Sahani
Co-Founder & Designer
Architect of Aadhyavi's unique crochet patterns, blending modern aesthetics with traditional stitches.
Ravi Jaiswal
Chief Executive Officer
Leads Aadhyavi's operations and growth strategy, taking our cozy creations to a global audience.
Adarsh Raj
Chief Technology Officer
Builds the digital infrastructure that connects our artisan community with crochet lovers worldwide.
Our Impact
50k+
Yards of Yarn Used
120+
Women Artisans Empowered
100%
Handmade Promise
28k+
Happy Customers